We disrupted the traditional jewelry industry by making quality jewelry that gives you a high end look at an affordable price. We make money by selling fair priced jewelry to the masses instead of selling only overpriced jewelry to a small group of people like most jewelers.
We don't do physical stores and never will. When buying from a retail jewelry store or a website that also has physical stores, you are indirectly paying for their expensive rent, fancy displays and decor, employees, commissions, security, insurance, utilities and more. These expenses cost upwards of $100,000+ per month, adding to the cost of the product. We sell online only where we reach multiple times more customers daily than a physical store can, and we ship from fulfillment warehouses in inexpensive locations. This keeps our costs down and lets us serve more customers efficiently.Today the internet is filled with mass produced, cheap priced jewelry. As an established brand with a reputation to protect, we have always focused on quality first.  Our jewelry is hand made by experienced jewelers with years of experience. We only used top quality materials such as genuine 925 sterling silver, solid 10k or 14k gold, and thick plated base metal. We use the highest quality 5A CZ stones, genuine moissanite or natural diamonds in all our pieces

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