Fascinating Diamonds

Our collections feature fine metals, distinctive gemstones, and striking diamond settings. From timeless classics to bold modern styles, each design is made for women and men who value elegance with intention. We also offer a limited-edition range of handcrafted pieces created by our in-house craftsmen in New York.

Modern Way of Creating your Own Jewelry Online.

We’ve reimagined how jewelry should be bought. Traditional buying often depends on referrals, limited in-store options, and outdated processes. We believe shopping for diamond jewelry should be simple, informed, and enjoyable.

Online shopping allows you to compare designs, read reviews, explore customization options, and make confident decisions at your own pace. It saves time and gives you full control over what you choose.

With our “Design Your Own Jewelry” feature, you can select your preferred setting, metal, diamond shape, and carat weight, all from the comfort of your home. We combine the ease of online shopping with the personalized experience of a boutique store, so you get the best of both worlds.

Our Story

Founded in 2006, Fascinating Diamonds® was started by two business partners, Mr. Raj Kumar and Mr. Salil Shah. What began in a living room soon grew into a trusted diamond jewelry business in the heart of New York City.

Salil’s sharp eye for selecting high-quality diamonds earned the trust of friends and family who relied on his advice. Raj brought strong production expertise from his experience in jewelry manufacturing. Together, they built a company focused on craftsmanship, service, and long-term relationships.

Today, we operate from Midtown Manhattan, serving customers across the United States and beyond.

We are committed to ethical sourcing. All our loose diamonds are conflict-free and certified by the Gemological Institute of America (GIA).

Our Values

We believe that fine jewelry is more than an accessory. It’s an expression of love, personality, and meaningful moments. Quality matters more than quantity, and it’s always better to invest in fewer pieces that truly stand out.

Our promise of “Quality Diamonds at an Affordable Price” is made possible by strong global sourcing and careful selection. We focus on providing excellent craftsmanship while keeping pricing fair and transparent.

Over the years, we’ve built a reputation as a leading online retailer of wholesale loose diamonds and fine diamond jewelry, offering both vintage and modern styles. Our website is designed to make customization easy, allowing you to choose metals, gemstones, diamond shapes, and carat weights with clarity and confidence.

We stand by what we create. We recommend only what we believe in. Your trust means everything to us, and we work hard to earn it with every piece we deliver.