Blackline Car Care

Jon realized he could combine his deep understanding of detailing, his love of chemistry, and his e-commerce expertise to build a car care brand that broke every mold and so Blackline was born. What started with one foam cannon in a small apartment is now one of the fastest growing DTC car care brands in the country.
Blackline isn’t just a business. It’s a statement: that anyone with vision, discipline, and courage can build something that the world remembers.
To become the most iconic direct to consumer car care brand in the world redefining what it means to care for a vehicle. We envision a future where car care is more than a chore it’s a ritual of pride, performance, and identity. At Blackline, we don’t just make better products. We’re transforming an industry, one customer experience at a time.Blakline creates high-performance, visually striking car care products engineered for drivers who demand more. Every formula is developed in house with a focus on chemistry, design, and real world results. We maintain complete control over our customer experience by staying 100% direct-to-consumer allowing us to move faster, connect deeper, and deliver products that people genuinely love to use. No shortcuts. No compromises. Just precision, performance, and pride in every bottle.